We kindly invite contributions that study youth and media management in these three interconnected perspectives. Guiding questions include (but are not limited to):

1) media’s employees (not only as journalists)

• How do young professionals develop managerial roles and capabilities in media?
• How to manage young employees in media organisations?
• How can media organizations motivate Gen Z to work in media professional environments?
• How to balance work and life balance among Gen Z (resilience, well-being, mental health, etc).  

2) part of media’s audience

• How do established media organisations change (in terms of strategy, products, brands, communication, distribution, etc.), to address young audiences?
• How is young audience researched (measured), segmented, engaged, retained, and converted into members, subscribers, customers, or communities?
• How do platformisation and algorithms influence managerial decisions in youth-oriented media?
• Are there any tensions (organisational and ethical) regarding young audiences?  

3) content creators

• How do content creators manage their own media brands, production, partnerships, communities, and revenues?
• How do platformisation and algorithms impact managerial decisions in content creator-led media?
• How do content creators balance profits and ethics (from advertising to fake news)?
• How do youth as audiences engage with media content created by influencers? And what could be the implications for the future of media production? 
• How do content creators consider their role within the media industry?  

We will be happy to welcome submissions addressing:

• Generational change, succession, and organisational culture in media organisations
• Career paths, skills, labour conditions, and managerial development of young media workers
• Transformation of legacy media brands, formats, and distribution for younger markets 
• Public-service and local media strategies for serving young audiences
• Management of authenticity, credibility, responsibility, and commercial pressure
• Strategy and innovation in media products designed for younger audiences
• Revenue diversification, monetisation, sponsorship, and platform dependence in media addressing to youth people
• Community management, loyalty, and participation among young audiences
• Audience research, segmentation, analytics, and insight generation concerning young people
• News avoidance, relevance, trust, and their implications for media strategy
• The use of automation and AI as managerial tools in production, distribution, analytics, or personalisation
• Creator-led media businesses and creators as owner-managers
• Personal branding, portfolio management, and professionalisation of content creators
• Production management, workflow design, outsourcing, and collaboration in creator enterprises
• Ethics in content creating