Our two-day lasting event will consist of round tables with media practitioners and especially workshops. The idea of the latter one is to strengthen youth-related research within media management by connecting organisational and strategic perspectives that are often discussed separately. It will bring together researchers to compare concepts, methods, cases, and professional experience.  We would like to identify emerging research problems and develop a clearer understanding of how youth is reshaping media work, media organisations, media products, creator businesses, and audience management. Hopefully, it will be also a kick-off for new research topics and plans, like papers and grant applications.