Strategies of Public Relations

Code:

116177

ECTS:

7.0

Lecturers in charge:

izv. prof. dr. sc. Hrvoje Jakopović

Lecturers:

izv. prof. dr. sc. Hrvoje Jakopović - Seminar
dr. sc. Karlo Kanajet - Seminar

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

Students improve previous knowledge on public relations within this course through the concepts of strategy, strategic thinking and their implementation in public relations.

LITERATURE:

1. Jugo, Damir; Strategije odnosa s javnošću; Profil, Zagreb (2012)
2. Tench, Ralf; Yeomans, Liz; Otkrivanje odnosa s javnošću; Hrvatska udruga za odnose s javnošću, Zagreb (2009)
3. Smith, Ronald; Strategic Planning for Public Relations; Routledge, Taylor and Francis Group, New York I London (2009)
4. Oliver, Sandra; Public Relations Strategy; Chartered Institute of Public Relations, Kogan Page, London I Philadelphia (2007)

2. SEMESTER

Usmjerenje Strateško komuniciranje DN 2. semestar - Regular studij - University graduate programme of Journalism

izv. prof. dr. sc. Hrvoje Jakopović:

izv. prof. dr. sc. Hrvoje Jakopović: