Strategies of Public Relations

Code:

116177

ECTS:

7.0

Lecturers in charge:

Hrvoje Jakopović, Associate Professor, PhD

Lecturers:

Lectures:
Hrvoje Jakopović, Associate Professor, PhD

Seminar:
Hrvoje Jakopović, Associate Professor, PhD
Karlo Kanajet, PhD

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

DESCRIPTION:

Students improve previous knowledge on public relations within this course through the concepts of strategy, strategic thinking and their implementation in public relations.

LITERATURE:

1. Jugo, Damir; Strategije odnosa s javnošću; Profil, Zagreb (2012),
2. Tench, Ralf; Yeomans, Liz; Otkrivanje odnosa s javnošću; Hrvatska udruga za odnose s javnošću, Zagreb (2009),
3. Smith, Ronald; Strategic Planning for Public Relations; Routledge, Taylor and Francis Group, New York I London (2009),
4. Oliver, Sandra; Public Relations Strategy; Chartered Institute of Public Relations, Kogan Page, London I Philadelphia (2007),

OPTIONAL LITERATURE:

1. , Tomić, Zoran; Odnosi s javnošću - teorija i praksa; Synopsis, Sarajevo-Zagreb, (2008), , , .
2. , Gregory, Anne; Planiranje i upravljanje kampanjama; HUOJ, Zagreb (2006), , , .
3. , Potter, Lester; Komunikacijski plan - srž strateških komunikacija; HUOJ, Zagreb (2007), , , .
4. , Weintraub Austin, Erica; Strategic Public Relations Management; Lawrence Erlbaum Associates, New Jersey (2006), , , .

2. SEMESTER

Usmjerenje Strateško komuniciranje DN 2. semestar - Regular studij - University graduate program of Journalism

Hrvoje Jakopović, Associate Professor, PhD: