Social Media

Code:

92617

ECTS:

5.0

Lecturers in charge:

Domagoj Bebić, Full Professor, PhD

Lecturers:

Lectures:
Domagoj Bebić, Full Professor, PhD

Seminar:
Domagoj Bebić, Full Professor, PhD

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

DESCRIPTION:

The course aims to teach students how to use social media, to find sources, trends and new ideas for stories, how to connect in a new way with readers and viewers, how to create and improve a personal brand, how social media is used in business, development and management and how to become an advanced social media user. After each lecture, students are given a practical task on which they must apply what they have learned in the lecture.

LITERATURE:

1. Detina, H.; A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Dalton Publishing: Austin, TX.; (2009),
2. Li, C., Bernoff, J.; Groundswell: Winning in a world transformed by social technologies; Boston, MA: Forrester Research, Inc. (2008),
3. McConnell, B. amp; Huba, J. (2006). Citizen Marketers: When People Are the Message. Kaplan Business.nbsp; ;,
4. Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods;,
5. Sunstein, C.R. (2008) Neither Hayek nor Habermas, Public Choice.;,

OPTIONAL LITERATURE:

1. , Li, C, Bernoff, J: Groundswell: Winning in a World Transformed by Social Technologies;, , , .
2. , William, E. (2008) Digital Media, Democracy and Diversity, Media Re:public, Berkman Center for Internet and Society.;, , , .
3. , Barabasi, A.: Linked: The New Science of Networks;, , , .
4. , Weinberger, D.: Small Pieces Loosely Joined: A Unified Theory of the Web;, , , .
5. , Watts, Duncan J.: Six Degrees: The Science of a Connected Age;, , , .
6. , Buchanan, M.: Nexus: Small Worlds and the Groundbreaking Science of Networks;, , , .
7. , Watts, DJ, Dodds, PS, Newman, MEJ (2002) Identity and search in social networks, Science.;, , , .
8. , Safko, L., Brake, D. K.: The Social Media Bible: Tactics, Tools, and Strategies for Business Success,;, , , .
9. , S Kline, A Arlidge (2003) Online gaming as emergent social media: A survey - Media Analysis Laboratory, Simon Fraser University.;, , , .

6. SEMESTER

Usmjerenje NOVI MEDIJI nov. 6. semestar - Regular studij - University undergraduate program of Journalism
Usmjerenje NOVI MEDIJI nov. 6. semestar - Part-time studij - University undergraduate program of Journalism, part-time