Social Media

Code:

92617

ECTS:

5.0

Lecturers in charge:

prof. dr. sc. Domagoj Bebić

Lecturers:

prof. dr. sc. Domagoj Bebić - Seminar

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

The course aims to teach students how to use social media, to find sources, trends and new ideas for stories, how to connect in a new way with readers and viewers, how to create and improve a personal brand, how social media is used in business, development and management and how to become an advanced social media user. After each lecture, students are given a practical task on which they must apply what they have learned in the lecture.

LITERATURE:

1. Detina, H.; A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Dalton Publishing: Austin, TX.; (2009)
2. Li, C., Bernoff, J.; Groundswell: Winning in a world transformed by social technologies; Boston, MA: Forrester Research, Inc. (2008)
3. McConnell, B. amp; Huba, J. (2006). Citizen Marketers: When People Are the Message. Kaplan Business.nbsp; ;
4. Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods;
5. Sunstein, C.R. (2008) Neither Hayek nor Habermas, Public Choice.;

6. SEMESTER

Usmjerenje NOVI MEDIJI nov. 6. semestar - Regular studij - University undergraduate programme of Journalism
Usmjerenje NOVI MEDIJI nov. 6. semestar - Part-time studij - University undergraduate programme of Journalism