Public Relations Techniques

Code:

55549

ECTS:

5.0

Lecturers in charge:

prof. dr. sc. Božo Skoko

Lecturers:

prof. dr. sc. Božo Skoko - Seminar
Silvija Vuković , dr. sc. socio. - Seminar

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

The main aim of this course is to enable students mastering practical skills in public relations and acquiring expertise for public relations practice.

LITERATURE:

1. Tomić, Zoran; Odnosi s javnošću teorija i praksa 2008.; Synopsis, Zagreb Sarajevo, (2008), str. 471-501,
2. Verčič, Zavrl, Rijavec, Tkalac Verčič i Laco; Odnosi s medijima; Masmedia, Zagreb, 2004. (2004),
3. Gregory, Anne; Planiranje i upravljanje kampanjama; HUOJ, Zagreb (2006),
4. Skoko, Božo; Bajs, Denis; Objavljivanje neistina i manipuliranje činjenicama u hrvatskim medijima i mogućnosti zaštite privatnosti, časti i ugleda; Politička misao, 44, 1, 2004, (2004), str. 93-116,
5. Theaker, Alison; Priručnik za odnose s javnošću; HUOJ, Zagreb (2006),

OPTIONAL LITERATURE:

1. , Cutlip, Scott, Center, Allan, Broom, Glen:; Odnosi s javnošću; MATE, Zagreb (2003), , , .

2. SEMESTER

Izborni OJ 2 - Part-time studij - Public Relations

6. SEMESTER

Usmjerenje ODNOSI S JAVNOŠĆU nov. 6. semestar - Regular studij - University undergraduate program of Journalism
Usmjerenje ODNOSI S JAVNOŠĆU nov. 6. semestar - Part-time studij - University undergraduate program of Journalism, part-time

prof. dr. sc. Božo Skoko:

prof. dr. sc. Božo Skoko:

dr. sc. socio. Silvija Vuković: