Political Marketing

Code:

116182

ECTS:

7.0

Lecturers in charge:

prof. dr. sc. Marijana Grbeša-Zenzerović

Lecturers:

prof. dr. sc. Marijana Grbeša-Zenzerović - Seminar

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

LITERATURE:

1. Maarek, Ph. J. (1995) Political Marketing and Communication. London: John Libbey amp; Company Ltd: London. (poglavlje 1., 2. i 3.);,
2. Kaid, L. and Holtz-Bacha, C. (2006) The Sage Handbook of Political Advertising. London: SAGE. (poglavlje 1., 3. i 27.);,
3. Scammell, M. (1999) Political Marketing: Lessons for Political Science, Political Studies 47(4): 718-739.;,
4. Scammell, M and Langer, A. (2006) 'Politcal Advertising: Why is it so boring?'. Media Culture and Society, 28(5): 763-784.;,

OPTIONAL LITERATURE:

1. , Lazarsfeld i dr. (1968) The People's Choice. Columbia University Press.;, , , .
2. , Jamieson, K. H. (1984) Packaging the presidency. Oxford Univerity Press.;, , , .
3. , Esser, F. i Pfetsch, B (2004) Comparing Political Communication. Cambridge: Cambridge University Press. (odabrana poglavlja);, , , .
4. , Grbeša, M. (2010) Privatisation of Politics in Croatia: Analysis of the 2003 and 2007 Parliamentary Elections, Medijska istraživanja 16 (2): 57-79;, , , .
5. , Grbeša, M. (2005) Suvremene izborne kampanje i njihov utjecaj na demokratski proces, Politička misao, 1: 49 59.;, , , .
6. , Newman B. (ed) (1999) Handbook of Political Marketing. London: Sage Publications. (izabrana poglavlja);, , , .
7. , Scammell, M. (1995) Designer politics: How Elections are Won? Palgrave.;, , , .
8. , Ansolabehere, S. and Iyengar, Sh. (1995) Going negative: how political advertisements shrink and polarize the electorate. New York: Free Press.;, , , .
9. , Jamieson, K.H. (2000) Everything You Think You Know About Politics... And Why You're Wrong. New York: Basic Books.;, , , .
10. , Austin, R.i, Tjernstroem, M.(2003) Funding of Political Parties and Elections Campaigns. Stockholm: IDEA: 33-51.;, , , .
11. , Mediji i izbori: dokumenti i primjeri (2003), Zagreb: Hrvatsko novinarsko društvo;, , , .
12. , Petak, Z.(2001) Usporedna analiza financiranja stranaka i izbora u Hrvatskoj i svijetu, Politička misao, 38 (4): 3350;, , , .
13. , Petak, Zdravko, 2003.: Financing Political Parties in Croatia: Parliamentary Elections 2003. Politička misao, 40 (5): 68-74.;, , , .
14. , Petak, Z. (2005) Financiranje predsjedničkih izbora 2005: uloga regulatornih institucija, Politička misao, 42 (1): 3748;, , , .
15. , Zakon o financiranju političkih aktivnosti i izborne promidžbe, NN 24/11, 61/11;, , , .
16. , Kavanagh, D. (1995) Election Campaigning. The New Marketing Politics. Oxford: Blackwell.;, , , .
17. , Norris, P. et al. (1999) On Message. SAGE Publications. London: Sage.;, , , .
18. , Scammell, Margaret, Semetko, Holli (2000) Media, Journalism and Democracy: A Reader. Aldershot: Darmouth. (Uvod);, , , .
19. , Skoko, B. (2005) 'Uloga televizijskih sučeljavanja u predizbornoj kampanji za predsjednničke izbore hrvatska iskustva 2005.', Politička misao, XLII (1): 61-83.;, , , .
20. , Street, John (2003) Masovni mediji, politika i demokracija. Zagreb: Politička misao.;, , , .
21. , Grbeša, M. (2012) 'Framing of the President', Politička misao.;, , , .
22. , Needham, C. (2005) Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign, Political studies 53: 343-361.;, , , .
23. , Scammell, M. (2007) Political Brands and Consumer Citizens: The Rebranding of Tony Blair, ANNALS, AAPSS, 611, May 2007.;, , , .
24. , Scammell, M (2003) Citizen Conzumers: Towards a New Marketing of Politics u J. Corner i D. Pels (ur), Media and the Restyling of Politics. London: Sage.;, , , .
25. , Lalić, D. i Kunac, S. (2005) Spotovi i glasovi: usporedba televizijskog oglašavanja stranaka u izbornim kampanjama 2003. i 1995. u Hrvatskoj u Čular, G. (ur) Izbori i konsolidacija demokracije u Hrvatskoj, Zagreb: Politička misao: 37-122.;, , , .
26. , Bimber, B., amp; Davis, R. (2003). Campaigning online: The internet in U.S. elections. New York: Oxford University Press.;, , , .
27. , Foote, K. and Schneider S. (2006) Web Campaigning. Cambridge, MA: MIT Press.;, , , .
28. , Semetko, H. i Scammell, M. (2012) The SAGE Handbook of Political Communication. SAGE. (5., 9. i 11. poglavlje);, , , .

4. SEMESTER

Usmjerenje Strateško komuniciranje DN 4. semestar - Regular studij - University graduate program of Journalism