Identity, Image and Brand Management

Code:

103565

ECTS:

7.0

Lecturers in charge:

Božo Skoko, Full Professor, PhD

Lecturers:

Lectures:
Božo Skoko, Full Professor, PhD

Seminar:
Božo Skoko, Full Professor, PhD
Igor Vukasović, dipl.nov.

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

DESCRIPTION:

LITERATURE:

1. Olins, Wally; Brendovi (marke) u suvremenom svijetu; Golden marketing Tehnička knjiga, Zagreb (2008),
2. Skoko, Božo; Država kao brend; Matica hrvatska, Zagreb (2009),
3. Vranešević, Tihomir; Upravljanje markama / Brand Management,; Accent, Zagreb (2007),

OPTIONAL LITERATURE:

1. , Boorstin, Daniel J.; The Image; Vintage Books, New York (2000), , , .
2. , Clifton, Rita and Simmons, John (ur.); Brands and Branding; The Economist, London (2003), , , .

3. SEMESTER

Usmjerenje Strateško komuniciranje DN 3. semestar - Regular studij - University graduate program of Journalism

Božo Skoko, Full Professor, PhD: