Corporate Communication

Code:

111595

ECTS:

7.0

Lecturers in charge:

Ivona Čulo, Assistant Professor, PhD

Lecturers:

Lectures:
Ivona Čulo, Assistant Professor, PhD

Seminar:
Ivona Čulo, Assistant Professor, PhD

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

DESCRIPTION:

The main aim of this course is to enable students gathering of additional knowledge in the field of public relations, adjusted for activities in corporate environment, and base understanding of other related disciplines which public relations experts often encounter.

LITERATURE:

1. Holtz, Shel; Korporativni razgovori: vodič za provedbu učinkovite i prikladne interne komunikacije; HUOJ, Zagreb. (2008),
2. Ridderstrale, Jonas i Nordstrom, Kjell; Funky Business zauvijek; Differo, Zagreb. (2009),
3. Rouse, Sandra i Michael; Poslovne komunikacije; Masmedia, Zagreb. (2005),

OPTIONAL LITERATURE:

1. , Tomić, Zoran:; Odnosi s javnošću teorija i praksa; Synopsis, Sarajevo-Zagreb (2008), , , .

1. SEMESTER

Usmjerenje Strateško komuniciranje DN 1. semestar - Regular studij - University graduate program of Journalism