Topics and Questions

Obrisani Korisnik — Mon, 20 Jul 2026 09:44:38 GMT

We kindly invite contributions that study youth and media management in these three interconnected perspectives. Guiding questions include (but are not limited to):

1) media’s employees (not only as journalists)

How do young professionals develop managerial roles and capabilities in media?
How to manage young employees in media organisations?
How can media organizations motivate Gen Z to work in media professional environments?
How to balance work and life balance among Gen Z (resilience, well-being, mental health, etc).

2) part of media’s audience

How do established media organisations change (in terms of strategy, products, brands, communication, distribution, etc.), to address young audiences?
How is young audience researched (measured), segmented, engaged, retained, and converted into members, subscribers, customers, or communities?
How do platformisation and algorithms influence managerial decisions in youth-oriented media?
Are there any tensions (organisational and ethical) regarding young audiences?

3) content creators

How do content creators manage their own media brands, production, partnerships, communities, and revenues?
How do platformisation and algorithms impact managerial decisions in content creator-led media?
How do content creators balance profits and ethics (from advertising to fake news)?
How do youth as audiences engage with media content created by influencers? And what could be the implications for the future of media production?
How do content creators consider their role within the media industry?

We will be happy to welcome submissions addressing:

Generational change, succession, and organisational culture in media organisations
Career paths, skills, labour conditions, and managerial development of young media workers
Transformation of legacy media brands, formats, and distribution for younger markets
Public-service and local media strategies for serving young audiences
Management of authenticity, credibility, responsibility, and commercial pressure
Strategy and innovation in media products designed for younger audiences
Revenue diversification, monetisation, sponsorship, and platform dependence in media addressing to youth people
Community management, loyalty, and participation among young audiences
Audience research, segmentation, analytics, and insight generation concerning young people
News avoidance, relevance, trust, and their implications for media strategy
The use of automation and AI as managerial tools in production, distribution, analytics, or personalisation
Creator-led media businesses and creators as owner-managers
Personal branding, portfolio management, and professionalisation of content creators
Production management, workflow design, outsourcing, and collaboration in creator enterprises
Ethics in content creating

FPZg - Topics and Questions

Topics and Questions